Beyond Sales – The Expanding Role of GSAs in Legal and Aero-political Support for Airlines in South Asia

The Evolution of GSAs in Aviation: Beyond Sales In the past, General Sales Agents (GSAs) focused on helping airlines boost their sales and build relationships with travel agencies. However, as the aviation industry becomes increasingly complex, the role of GSAs has evolved significantly. Airlines, particularly those in South Asia, now require a broader range of services from their GSAs. This […]