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June 5, 2025

Embedded Finance Takes Off – Capturing the US $100 B Opportunity in Travel Payments

Airlines and travel brands spend billions each year on card-processing fees and still lose bookings when customers cannot pay the way they want. Embedded finance—BNPL instalments, account-to-account (A2A) transfers, multi-currency wallets and micro-insurance—changes that equation. Research values embedded financial services in travel at more than US $100 billion today and forecasts compound growth above 20 per cent a year over […]

Salil Nath Thought Leadership 0 3 min read
June 4, 2025

From Points to Lifestyle – Re-Imagining Airline Loyalty in a Subscription Economy

Frequent-flyer programmes (FFPs) have long been airlines’ cash cows, yet travellers increasingly value instant perks over distant rewards. Streaming bundles, unlimited flight passes and lifestyle subscriptions are resetting consumer expectations across every sector. When airlines marry traditional mileage schemes to subscription-style benefits—priority upgrades, lounge credits, partner discounts—they secure reliable cash flow and deeper customer stickiness. This article shows why the […]

Salil Nath Thought Leadership 0 3 min read
June 3, 2025

Air + Rail + Wallet – A Streamlined Path to Higher Airline Revenue

Airlines are under pressure from crowded airports and corporate clients demanding greener travel. High-speed rail partnerships offer an elegant solution: they free up runway capacity, extend market reach and satisfy sustainability targets. When combined with a single digital wallet that covers air, rail and on-trip spending, these alliances can lift network revenue by more than ten per cent. Here is […]

Salil Nath Thought Leadership 0 2 min read
May 27, 2025

Algorithmic Airfare: Unlock 9 Per Cent More Revenue with AI-Driven NDC Retailing

New Distribution Capability (NDC) pipes have been laid, but most airlines still pump static fares through them. The breakthrough now comes from embedding artificial-intelligence pricing engines into those pipes: early movers are already capturing double-digit uplifts in ancillaries and a 7–9 per cent rise in total passenger revenue. This article offers a C-suite blueprint—data plumbing, offer curation, continuous learning—and shows […]

Salil Nath Thought Leadership 0 2 min read
May 22, 2025

Route Rights, Not Red Tape: A CEO’s Guide to Fast-Tracking Market Entry

Launching a new international route is no longer a matter of aircraft availability and network planning; it hinges on satisfying an ever-thickening web of consumer-protection rules, environmental reviews and slot-allocation hurdles. Dentons’ September 2024 aviation update lists tougher sustainability and passenger-rights regulations as the single biggest external risk to market entry in 2025.Dentons Meanwhile, the number of Level 3 (congested) […]

Salil Nath Thought Leadership 0 3 min read
May 16, 2025

Digital Magnetism: Re-Engineering the MICE Pipeline for Tourism Boards

Global meetings, incentives, conferences and exhibitions (MICE) spending is projected to surpass US $1.2 trillion by 2027, yet almost 70 per cent of destination RFPs still funnel to the same dozen “usual-suspect” cities. Digital strategies that combine precision targeting with friction-free booking tools are rewriting that pattern. Mid-tier destinations such as Louisville, Antwerp and Abu Dhabi have grown delegate nights […]

Salil Nath Thought Leadership 0 3 min read
April 17, 2025

The Future of Airline Growth Lies in Cross-Industry Collaboration

Introduction: Why Airlines Must Look Beyond the Runway The traditional growth playbook for airlines has long revolved around route expansion, pricing strategies, and in-flight service innovation. But as global demand patterns shift, digital behaviours evolve, and customer expectations grow more nuanced, airlines can no longer operate in a vacuum. The future of sustainable airline growth depends not only on optimising […]

Salil Nath Thought Leadership 0 3 min read
April 11, 2025

The GSA’s Role in Premium Passenger Growth – Building Value Beyond Volume

In a competitive aviation landscape increasingly defined by razor-thin margins and shifting passenger behaviours, the key to sustainable airline profitability lies not merely in filling seats but in filling the right seats. Premium cabins – business and first class – may account for a smaller share of volume but deliver disproportionately higher revenue and margin contributions. According to a 2024 […]

Salil Nath Thought Leadership 0 2 min read
April 8, 2025

Entering New Markets? Why Commercial Readiness Should Precede Route Launch

Introduction: Route Expansion Needs More Than Aircraft In the aviation industry, launching a new route is often celebrated as a strategic victory—a milestone showcasing operational ambition and brand growth. However, many such expansions fail to meet financial expectations because the commercial groundwork isn’t laid in parallel with operational planning. Market readiness isn’t just about airport slots or aircraft availability; it […]

Salil Nath Thought Leadership 0 2 min read
April 4, 2025

Redefining Airline Representation – Why the GSA Model Needs a Strategic Overhaul

Introduction: The Limits of the Legacy GSA Model Airlines today are navigating a complex environment shaped by shifting traveller expectations, post-pandemic recovery strategies, increased cost pressures, and intensifying competition. Yet many remain tied to legacy General Sales Agent (GSA) arrangements that were designed for a very different era—an era before digital distribution, corporate travel segmentation, and cross-industry collaboration became essential […]

Salil Nath Thought Leadership 0 3 min read

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