Rethinking GSA Strategies – How Airlines Can Leverage New-Age Representation Models for Sustainable Growth
Introduction: The Evolution of Airline Representation The General Sales Agent (GSA) model has long been a cornerstone of airline commercial operations, serving as the local sales force for global carriers. However, the traditional approach to GSAs—focused primarily on ticketing and transactional sales—is no longer sufficient in today’s highly competitive and digital-first travel landscape. With airlines facing increasing pressure to optimize […]