Introduction: Why Airlines Must Look Beyond the Runway The traditional growth playbook for airlines has long revolved around route expansion, pricing strategies, and in-flight service innovation. But as global demand patterns shift, digital behaviours evolve, and customer expectations grow more nuanced, airlines can no longer operate in a vacuum. The future of sustainable airline growth depends not only on optimising […]
In a competitive aviation landscape increasingly defined by razor-thin margins and shifting passenger behaviours, the key to sustainable airline profitability lies not merely in filling seats but in filling the right seats. Premium cabins – business and first class – may account for a smaller share of volume but deliver disproportionately higher revenue and margin contributions. According to a 2024 […]
Introduction: Route Expansion Needs More Than Aircraft In the aviation industry, launching a new route is often celebrated as a strategic victory—a milestone showcasing operational ambition and brand growth. However, many such expansions fail to meet financial expectations because the commercial groundwork isn’t laid in parallel with operational planning. Market readiness isn’t just about airport slots or aircraft availability; it […]
Introduction: The Limits of the Legacy GSA Model Airlines today are navigating a complex environment shaped by shifting traveller expectations, post-pandemic recovery strategies, increased cost pressures, and intensifying competition. Yet many remain tied to legacy General Sales Agent (GSA) arrangements that were designed for a very different era—an era before digital distribution, corporate travel segmentation, and cross-industry collaboration became essential […]
Introduction: The Changing Flightpath of Airline Representation In today’s dynamic aviation landscape, growth is not just about capacity—it’s about quality, adaptability, and strategic foresight. Yet, the General Sales Agent (GSA) model that many airlines still rely on remains rooted in legacy practices. As airlines navigate growing expectations, route complexity, and digitally savvy travellers, the GSA must evolve from being a […]