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April 1, 2025

Redefining Airline Representation – Why the GSA Model Needs a Strategic Overhaul

Introduction: The Changing Flightpath of Airline Representation In today’s dynamic aviation landscape, growth is not just about capacity—it’s about quality, adaptability, and strategic foresight. Yet, the General Sales Agent (GSA) model that many airlines still rely on remains rooted in legacy practices. As airlines navigate growing expectations, route complexity, and digitally savvy travellers, the GSA must evolve from being a […]

Salil Nath Thought Leadership 0 3 min read
March 18, 2025

Corporate Travel’s Untapped Potential – 4 Ways Airlines & GSAs Can Maximise Growth in India’s $2.6 Billion Managed Travel Market.

Introduction: The Corporate Travel Surge & Its Impact on Aviation India’s managed travel market is on a transformational growth trajectory, with Travel Management Companies (TMCs) commanding $2.6 billion in corporate travel spend—25% of the total market share (Source: Industry Reports). As businesses resume travel at full scale, airlines and GSAs (General Sales Agents) must rethink their corporate sales strategies to […]

Salil Nath Thought Leadership 0 3 min read
March 18, 2025

The Mobile-First Revolution -How Airlines and Travel Brands Must Adapt to Changing Search Behaviours

Introduction: The Rise of Mobile-First Travel Planning In today’s digital era, mobile devices have become the primary gateway for travellers seeking flights, hotels, and experiences. 47% of travel searches in Europe now originate from mobile devices, followed by 40% in Asia, 38% in the Middle East & Africa, and 34% in Latin America (Source: Statista). This shift demands a strategic […]

Salil Nath Thought Leadership 0 4 min read
January 30, 2025

Rethinking GSA Strategies – How Airlines Can Leverage New-Age Representation Models for Sustainable Growth

Introduction: The Evolution of Airline Representation The General Sales Agent (GSA) model has long been a cornerstone of airline commercial operations, serving as the local sales force for global carriers. However, the traditional approach to GSAs—focused primarily on ticketing and transactional sales—is no longer sufficient in today’s highly competitive and digital-first travel landscape. With airlines facing increasing pressure to optimize […]

Salil Nath Thought Leadership 0 4 min read
January 30, 2025

The Future of Business Aviation- Navigating Market Expansion and Profitability in a High-Growth Era

Introduction: A Sector on the Rise Business aviation is entering a new phase of sustained expansion, driven by increasing demand for private travel, corporate mobility, and high-net-worth individual (HNWI) investments in aviation assets. According to Honeywell’s 2024 Business Aviation Outlook, the industry is set to witness 8,500 new business jet deliveries worth $280 billion over the next decade. With fleet […]

Salil Nath Thought Leadership 0 4 min read
January 30, 2025

The Rise of Sustainable Business Aviation – Balancing Profitability and Environmental Responsibility

Introduction: Sustainability is No Longer Optional Business aviation is at a crossroads. While the demand for private and corporate jets continues to grow, environmental concerns have led to increasing scrutiny from regulators, industry stakeholders, and consumers alike. The aviation sector contributes 2-3% of global carbon emissions, and with business jet operations accounting for nearly 2% of all aviation CO₂ output, […]

Salil Nath Thought Leadership 0 3 min read
January 30, 2025

The Business Aviation Boom – How the Next Decade is Reshaping the Industry

Introduction: A New Era for Business Aviation Business aviation is entering a transformative decade. After years of record-breaking demand, the industry is stabilizing at a new high, with long-term growth projections surpassing pre-pandemic expectations. According to Honeywell’s 2024 Global Business Aviation Outlook, 8,500 new business jets worth $280 billion are expected to be delivered by 2033. However, this expansion is […]

Salil Nath Thought Leadership 0 3 min read
October 12, 2024

The GSA Dilemma- Are Airlines Hurting Themselves by Sticking to Legacy Practices?

Introduction: The Struggle to Adapt in a Changing Aviation Landscape Airlines are under increasing pressure to maintain profitability, expand operations, and meet rising customer expectations. However, many airlines rely on General Sales Agents (GSAs) backed by legacy systems and outdated operational models. This reliance could be holding airlines back from unlocking their true potential in a rapidly evolving market. Legacy […]

Salil Nath Thought Leadership 0 4 min read
October 12, 2024

Adapting Airline Growth Strategies- The Need for GSAs to Evolve with Changing Consumer Expectations

Introduction: Shifting Expectations in the Airline Industry As the aviation industry evolves, airlines face growing pressure to expand their reach and meet the rising expectations of today’s more informed, digitally connected consumers. The traditional role of General Sales Agents (GSAs), which once focused solely on sales and route expansion, must now adapt to deliver greater value. Consumers now expect personalised […]

Salil Nath Thought Leadership 0 4 min read
October 12, 2024

Redefining Airline Growth- How GSAs Can Drive Strategic Partnerships in Emerging Markets

Introduction: The Role of GSAs in Emerging Markets The aviation industry is experiencing rapid growth in emerging markets, particularly in South Asia, Africa, and Latin America. With this growth comes a unique set of challenges that airlines must navigate to capture new business opportunities. General Sales Agents (GSAs) are pivotal in bridging the gap between airlines and untapped markets, leveraging […]

Salil Nath Thought Leadership 0 3 min read

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