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May 22, 2025

Route Rights, Not Red Tape: A CEO’s Guide to Fast-Tracking Market Entry

Launching a new international route is no longer a matter of aircraft availability and network planning; it hinges on satisfying an ever-thickening web of consumer-protection rules, environmental reviews and slot-allocation hurdles. Dentons’ September 2024 aviation update lists tougher sustainability and passenger-rights regulations as the single biggest external risk to market entry in 2025.Dentons Meanwhile, the number of Level 3 (congested) […]

Salil Nath Thought Leadership 0 3 min read
May 16, 2025

Digital Magnetism: Re-Engineering the MICE Pipeline for Tourism Boards

Global meetings, incentives, conferences and exhibitions (MICE) spending is projected to surpass US $1.2 trillion by 2027, yet almost 70 per cent of destination RFPs still funnel to the same dozen “usual-suspect” cities. Digital strategies that combine precision targeting with friction-free booking tools are rewriting that pattern. Mid-tier destinations such as Louisville, Antwerp and Abu Dhabi have grown delegate nights […]

Salil Nath Thought Leadership 0 3 min read
April 17, 2025

The Future of Airline Growth Lies in Cross-Industry Collaboration

Introduction: Why Airlines Must Look Beyond the Runway The traditional growth playbook for airlines has long revolved around route expansion, pricing strategies, and in-flight service innovation. But as global demand patterns shift, digital behaviours evolve, and customer expectations grow more nuanced, airlines can no longer operate in a vacuum. The future of sustainable airline growth depends not only on optimising […]

Salil Nath Thought Leadership 0 3 min read
April 11, 2025

The GSA’s Role in Premium Passenger Growth – Building Value Beyond Volume

In a competitive aviation landscape increasingly defined by razor-thin margins and shifting passenger behaviours, the key to sustainable airline profitability lies not merely in filling seats but in filling the right seats. Premium cabins – business and first class – may account for a smaller share of volume but deliver disproportionately higher revenue and margin contributions. According to a 2024 […]

Salil Nath Thought Leadership 0 2 min read
April 8, 2025

Entering New Markets? Why Commercial Readiness Should Precede Route Launch

Introduction: Route Expansion Needs More Than Aircraft In the aviation industry, launching a new route is often celebrated as a strategic victory—a milestone showcasing operational ambition and brand growth. However, many such expansions fail to meet financial expectations because the commercial groundwork isn’t laid in parallel with operational planning. Market readiness isn’t just about airport slots or aircraft availability; it […]

Salil Nath Thought Leadership 0 2 min read
April 4, 2025

Redefining Airline Representation – Why the GSA Model Needs a Strategic Overhaul

Introduction: The Limits of the Legacy GSA Model Airlines today are navigating a complex environment shaped by shifting traveller expectations, post-pandemic recovery strategies, increased cost pressures, and intensifying competition. Yet many remain tied to legacy General Sales Agent (GSA) arrangements that were designed for a very different era—an era before digital distribution, corporate travel segmentation, and cross-industry collaboration became essential […]

Salil Nath Thought Leadership 0 3 min read
April 1, 2025

Redefining Airline Representation – Why the GSA Model Needs a Strategic Overhaul

Introduction: The Changing Flightpath of Airline Representation In today’s dynamic aviation landscape, growth is not just about capacity—it’s about quality, adaptability, and strategic foresight. Yet, the General Sales Agent (GSA) model that many airlines still rely on remains rooted in legacy practices. As airlines navigate growing expectations, route complexity, and digitally savvy travellers, the GSA must evolve from being a […]

Salil Nath Thought Leadership 0 3 min read
March 18, 2025

Corporate Travel’s Untapped Potential – 4 Ways Airlines & GSAs Can Maximise Growth in India’s $2.6 Billion Managed Travel Market.

Introduction: The Corporate Travel Surge & Its Impact on Aviation India’s managed travel market is on a transformational growth trajectory, with Travel Management Companies (TMCs) commanding $2.6 billion in corporate travel spend—25% of the total market share (Source: Industry Reports). As businesses resume travel at full scale, airlines and GSAs (General Sales Agents) must rethink their corporate sales strategies to […]

Salil Nath Thought Leadership 0 3 min read
March 18, 2025

The Mobile-First Revolution -How Airlines and Travel Brands Must Adapt to Changing Search Behaviours

Introduction: The Rise of Mobile-First Travel Planning In today’s digital era, mobile devices have become the primary gateway for travellers seeking flights, hotels, and experiences. 47% of travel searches in Europe now originate from mobile devices, followed by 40% in Asia, 38% in the Middle East & Africa, and 34% in Latin America (Source: Statista). This shift demands a strategic […]

Salil Nath Thought Leadership 0 4 min read
January 30, 2025

Rethinking GSA Strategies – How Airlines Can Leverage New-Age Representation Models for Sustainable Growth

Introduction: The Evolution of Airline Representation The General Sales Agent (GSA) model has long been a cornerstone of airline commercial operations, serving as the local sales force for global carriers. However, the traditional approach to GSAs—focused primarily on ticketing and transactional sales—is no longer sufficient in today’s highly competitive and digital-first travel landscape. With airlines facing increasing pressure to optimize […]

Salil Nath Thought Leadership 0 4 min read

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